NIL Marketplace


Supporting Yale Student-Athletes
Yale Athletics is proud to support student-athletes in showcasing and leveraging their name, image, and likeness (NIL) through the Yale NIL Marketplace, powered by Opendorse. This platform creates opportunities for brand-building, professional growth, and meaningful engagement beyond competition.

For fans, alumni, and partners, the Yale NIL Marketplace provides the official and trusted way to connect directly with Bulldog student-athletes in a safe, compliant, and easy-to-use environment.


What is the Yale NIL Marketplace?
The Yale NIL Marketplace, powered by Opendorse, is the only official NIL marketplace for Yale student-athletes. It allows individuals and businesses to:

  • Engage with student-athletes through personalized shoutouts, social media posts, and in-person or virtual appearances.
  • Support Yale Athletics directly by booking student-athletes for partnerships in a transparent and compliant way.
  • Connect authentically with Bulldogs across all sports in a secure platform trusted by athletic departments nationwide.


How Fans Can Get Involved
Fans, alumni, and local businesses can show their support by working directly with Yale student-athletes. Opportunities may include:

  • Personalized video messages
  • Social media endorsements
  • Virtual or in-person meet-and-greets
  • Appearances at community events
  • Business collaborations and sponsorships

All transactions are processed through Opendorse, ensuring compliance with NCAA and Ivy League guidelines, and Connecticut State law.

Visit the Marketplace
Explore the Yale NIL Marketplace to discover and connect with your favorite Bulldog student-athletes. Visit the marketplace below at the link below!

NIL Marketplace 1