Max Peeler joined the Yale Athletics staff in Juy of 2026. In his role, he is focused on driving attendance and building fan culture across Yale's varsity sports. He develops marketing strategies and produces game-day entertainment that strengthens engagement and enhances the fan experience for the Yale community.
Prior to Yale, Peeler served as a marketing and promotions assistant with Seattle University Athletics (August 2024–May 2026). There, he created marketing plans and coordinated game-day entertainment for all ticketed sports.
Peeler also worked in ballpark operations with the Seattle Mariners (March 2025–June 2026), helping ensure ballpark readiness and a seamless fan experience at every home game. With the Mariners, he assisted in developing on-field pregame and postgame fan activities and led VIP guest pass access for pregame batting practice.
Peeler earned his bachelor’s degree from Saint Louis University in 2023, majoring in sports business. He completed an MBA in sports and entertainment management at Seattle University in 2026.
